“You are responsible for what you put into the world. And you are responsible for the effects those things have upon the world.” ― Victor Papanek The Current Problem Design sprints have fundamentally transformed the way we solve problems. There is no doubt that future products will be more useful because of what…

“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” -Margaret J. Wheatley Why design ethics matter? 20 years ago, the tech scene was, as John Maeda described it, “Undefined, aimless, driven by tech geeks who knew very little about design.” Guided by the mantra of…

At The Zebra, we’re constantly running design sprints to solve our biggest problems. We’ve run roughly 15 in the past year and learn something new each time. (Here’s a look inside our process.) But one of the challenges we have now is running too many design sprints, often unnecessarily. To…

Overcoming the challenge of distance during the design process — Introduction As the nation’s most comprehensive comparison website for car insurance quotes, The Zebra faces a lot of competition. So it’s critical that our product design and user experience set us apart from the crowd, even when we can’t be in the same office. That’s why design sprints are a top…